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Best Brand Style Guide Template

Imagine your brand is a superhero. Would you let them run around in mismatched socks and clashing colors? Of course not! Every brand needs its signature look, and that’s where this Brand Style Guide Template saves the day. Use this free, customizable Brand Style Guide Template to create unique brand styles, save precious hours, and make your brand the talk of the town.

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What Is a Brand Style Guide Template?

A brand style guide template is an online, editable tool that helps brands create their style guidelines.  The template includes elements like the brand's logo, color palette, fonts, images, tone of voice, and brand assets. It ensures that no matter who is creating content for your brand, they will all follow the same consistent style.

Benefits of Brand Style Guide Template

  • Keeps your brand’s look consistent.
  • Helps save time by eliminating guesswork.
  • Makes brand management organized and scalable.
  • Simplifies onboarding for new team designers and freelancers.
  • Ensures your content always follows your brand story.
Best Brand Style Guide Template

What should be included in a Brand Style Guide Template?

The branding style guide template acts as a blueprint for your brand’s visual and voice identity. To make it effective and easy to follow, your template should include a few essential elements. Let’s take a look at what those are

Key Elements of a Professional Brand Style Guide Template

  • Brand Overview: A short description of your brand’s mission and values with logo.
  • Color Palette: Your official brand colors with hex codes and RGB values.
  • Typography: Approved font families, sizes, and styles for different content types.
  • Imagery: Include images that work well for your brand.
  • Tone of Voice: How your brand communicates in writing.
  • Design Files: Assets that are used in the brand style.

How to Use this Brand Style Guide Template

Not sure where to start with your brand guidelines? Don’t worry, this branding style guide template makes it easy. Just follow the steps below, and you will have your guide ready.

Using a Brand Style Guide Template: Step by Step

Step 1: Add the title, name of the company, and website URL.

Step 2: Mention the mission and vision of the brand.

Step 3: Include logo, icons, color palette of the brand, and typography to be used.

Step 4: Choose images that speak about your brand and add them to the images section.

Step 5: Provide a list of adjectives that describe your brand and include any design files.

What’s Inside this Brand Style Guide Template

Bit.ai's brand style guide template covers everything, from the brand story to the smallest details of the brand style. Let us see how the template has been structured.

This Customizable Brand Style Guide Template Layout Includes

  1. Title: Name of the Brand Style Guide
  2. Name of Company: Add the name of the company/product
  3. Add Website URL: Include the website link
  4. Brand Story:
    • Mission Statement: Describe your company's mission statement.
    • Vision: Explain the overall vision of the brand.
  5. Logo / Icons: Include the logo and icon specifications.
  6. Color Palette: Include details for your color palette to ensure design consistency across products.
  7. Typography: Include the fonts along with heading sizes.
  8. Imagery: Include images that have performed well for your brand.
  9. Voice: Add a list of adjectives that describe your brand's personality (around 4-5 adjectives)
  10. Brand assets: Include downloadable files in PNG, JPEG, TIFF, SVG formats, etc

Why You Need a Brand Style Guide Template

Every company has its logo, icon, colors, and fonts that come together and give a brand a unique identity. That identity is very important for brand recognition on a website, in a blog post, on social media, in an ad, etc. A brand style guide template helps provide that identity so that it becomes easier for customers to recognise your company.

How to Fill Out a Brand Style Guide Template

Choose the Bit's brand style guide free template​ from the template library. Add the title, name of the company, and website URL. Write down your mission and vision. Specify the color palette, typography, and tone of voice that the brand should adhere to. To make the brand style guide visually engaging and easy to follow, include images, logo variations, icons, and other essential brand assets.

Who can use this Brand Style Guide Template

This simple brand style guide template is perfect for:

  • Startups building their first brand identity
  • Growing businesses
  • Agencies working with different brands
  • Freelance designers creating content

FAQs

Q.1 Why is a brand style guide important?

A brand style guide is important because it keeps your brand consistent across every platform and project. This makes the brand reliable and trustworthy.

Q.2 What are the benefits of using an AI style guide generator?

The benefit of using an AI style guide generator is that it creates guides tailored for your brand. With just a few prompts, you can generate a style guide that everyone will love.

Q.3 How to create brand templates using AI?

To create brand templates using AI, you simply enter your brand details, like logo, color codes, fonts, and voice guidelines, into an AI tool. The tool will then generate a complete, structured brand template that you can edit, share, and reuse.

Q.4 What is the difference between brand identity and style guide?

Brand identity is the collection of elements that represent your brand, like logo, color palette, typography, and brand voice. A style guide is a document that explains how to use these elements properly to maintain consistency across all content and communication.

View Bit.ai's Brand Style Guide Template

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Video Tutorial: How to Use Bit.ai to Create a Brand Style Guide

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